When promoting your book, you always should have a website, send out press releases to bloggers and mainstream media, and arrange book readings/signings to ensure the title is properly promoted. But those aren’t the only things you can do. In fact, they may not be enough. One marketing effort you might want to consider is obtaining endorsements.
If you know experts in your profession – say astronauts if you’re writing about space travel or a recognizable novelist if writing fiction – ask them to read your book and write a line or two that can be quoted on the back of your book with the blurb. These endorsements also might be placed on your website. When a celebrity or expert endorses your book, it instantly gives it credibility among a number of readers. If you don’t know any such experts, send them a copy of your book and ask if they might consider writing a line or two about it that you would use in your publicity.
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My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past decade, I’ve helped more than 300 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of the 7 Minutes a Day… writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.