Partner with a local organization or charity, donating free signed copies of your books to be auctioned. Another twist is to run promotions in which you announce you’ll donate a percentage of profits from your books, sold during a specific time period, to a charity or organization. This typically works best if done in conjunction with a charity related to your book’s topic or during a specific period, such as a holiday or an awareness month. Such efforts help get your name before the public and may even result in a little press attention. At the very least, helping others is the right thing for all of us to do.