One way to generate interest in your book is to obtain an endorsement of it from an expert, especially if writing nonfiction. Such experts in the field that your book addresses can write either a blurbs or forewords/prefaces/intro-ductions. They can speak intelligently about your book’s subject matter and writing style to others interested in the topic, and those in the know usually respect their opinion. You probably know a number of experts in a profession as you’ve met them as researching your book. If not, however, you can find names of potential experts by identifying participants in LinkedIn discussion groups. Such people want to share their views, and you’ll know their titles/background/contact information.