When promoting your book, you always should have a website, send out press releases to bloggers and mainstream media, and arrange book readings/signings to ensure the title is properly promoted. But those aren’t the only things you can do. In fact, they may not be enough. One marketing effort you might want to consider is spinning it for an upcoming holiday.

Just because your book was released months ago doesn’t mean you can’t promote it again in the media. For example, if your book is about relationships, why not write a new press release for Valentine’s Day? If your book is about outdoors activities with children, why not stress the importance of them between dads and their kids for Father’s Day? Even New Year’s Day offers an opportunity; if your book is about dieting, why not market is as the “The Must-Have Guide to Staying Thin in 2014”? Target mainstream media and bloggers that ignored your first press release.