When promoting your self-published book, the social media tool LinkedIn ought to play an important role in the marketing strategy. Further, knowing when to post can maximize your efforts.
According to a number of studies, the best time to post on LinkedIn is Tuesdays through Thursdays, either at noon or at 5-6 p.m.
Of course, these times are relative. If your business is national, you need to post over a longer spread of time than just noon or 5-6 p.m. in your time zone, or you’ll miss the peak times in other parts of the country. For example, if your business is based in Chicago (Central Time), you would aim messages for the East Coast (i.e. New York City, Boston, Raleigh) at 11 a.m. and 4-5 p.m. Central Time and messages for the West Coast (i.e. Los Angeles, San Francisco, Seattle) at 2 p.m. and 7-8 p.m. Central Time.
Bonus points to you if your post links to a site that looks good on mobile devices. That’s because 41% of visits to LinkedIn are from a mobile device with the percentage increasing.
The absolute worst time to post is Monday 10 p.m. through Tuesday 6 a.m. and Friday 10 p.m. through Saturday 6 a.m. Though people are on LinkedIn during this time, the number of users drops considerably compared to the earlier mentioned peak hours.
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My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past decade, I’ve helped more than 300 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of the 7 Minutes a Day… writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.