Many book authors are happy to simply do what they enjoy most, which is write. You also have to promote your published books, though, and a time-honored way of doing so is by making presentations, such as signings and readings, at bookstores or other businesses that might carry your titles.

Such presentations offer a number of benefits to you, including:
• Getting your name out there – The bookstore or retail shop likely will promote you via their website/newsletter/social media and probably will place your book in a special spot with some poster noting that you’ll be there at a certain date/time. You also can use the event to market yourself by sending press releases to the local newspaper.
• Placing your book in stores – One way to get your titles on a bookstore shelf is to make an appearance there. The store manager will want to have copies of your book on hand before the appearance and will want to keep a few after for those who missed the event. If you make a lot of sales at the presentation, that increases the chance that a store will want to stock your titles.
• Meeting the public and your readers – There’s nothing more gratifying and inspiring than meeting others who’ve enjoyed your book or who are interested in what you’ve written about. Sell a few books at a presentation, and you’ll meet the next day of writing with new vigor.
• Making connections – If you run a business that your book supports (for example, you’re a hairdresser and have written a book about how to ensure a successful visit to the hair salon), you’ll likely meet readers who might become patrons of your service or will buy products you sell. You may meet other people who can benefit your business through cooperative efforts or services.