Many writers don’t enjoy promoting, or “marketing” their books. Besides being antithetical to the artistry of writing, promotion is time consuming, reducing the number of hours available to write.

Of course, for self-published writers, marketing is essential to ensure their book sells. Without some promotion, their title likely is to be lost among the more than 900 books published every day (in just the United States alone).

If you’re one of those writers who despise marketing, thinking a little about your feelings regarding this topic is important. Ask yourself, how do you feel about marketing your book? Why do you hold this view? What are your concerns about spending time promoting your book?

You may find that such thoughts help you reconcile your distaste for book promotion with the need to do it.