When promoting your book, a media kit is a great way to get attention from mainstream media as well as bloggers and book reviewers. Here are nine great tips on how to create a media kit (click the linked title for full article):
• Utilize mainstream media to promote book
In a day when everyone touts social media, never underestimate the value of using mainstream media to get word out about your book. Indeed, there are plenty of benefits of getting an article in a newspaper or magazine and an interview on the radio or television.
• Create media kit to promote your book
To effectively market your book, you’ll need a media kit. This is a collection of materials that you send to newspapers, radio and television stations, magazines, bloggers and just about anyone else who might in some way mention your book. Sometimes it’s referred to as a press kit.
• Yes, you can create your own media kit!
All too often, people hoping to make an easy buck try to convince self-published authors that they need expensive marketing services to get the attention of traditional media – newspapers, magazines, television and radio. The truth is that with a little know-how of what to write to whom and with a few hours of your time, you can be far more successful in obtaining the media’s attention than almost every online marketing company.
• How to write a press release for your book
A press release is an article you send to mainstream media (such as newspapers, magazines, and radio and television stations), bloggers and website editors to bring attention to some newsworthy event. In your case, that event may be the release of your book, an award it receives, or your scheduled book reading at the local coffeehouse.
• How to make your press release newsworthy
Some mainstream media will ignore your release because they deem it as less news than an advertisement for your product. Indeed, an announcement that your book will be released or that it has been released usually won’t cut it.
• What are “book specs” on a press release?
“Book specs” are the following about your book: date it was published; publisher; ISBN; price; pages; cover (hard or paperback); trim size; website URL.
• Pay attention to your author’s bio pic
One of the elements of a self-published book that shouldn’t be overlooked is the author’s photograph. While the photo often is a thumbnail or even smaller, it can subtly affect a reader’s decision to purchase your book.
• How to land a television or radio interview
A great way to promote your book is through a radio or television interview. Most likely the program you land on boasts a loyal audience that’s highly interested in your book’s topic. This can quickly translate not just to additional book sales but requests to appear on other, similar programs.
• What to do if your press release is ignored
A press release sent to traditional media and bloggers can go a long way toward generating interest in and sales for your book. Retailers seeing the article or blog may ask to carry your book, other media may call to write an article of their own, and a few readers spotting the article will purchase the title.
______________
My name is Rob Bignell. I’m an affordable, professional book editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past decade, I’ve helped more than 400 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of 80 books including the Storytelling 101 writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.
Check out some of my book marketing guidebooks:
Discover more from Inventing Reality Editing Service
Subscribe to get the latest posts sent to your email.