When promoting your book, you always should have a website, send out press releases to bloggers and mainstream media, and arrange book readings/signings to ensure the title is properly promoted. But those aren’t the only things you can do. In fact, they may not be enough.
A great way to attract readers to your book’s website is to offer on it free samples of your unpublished writing. For example, a novelist might include a short story or novella they’ve written but have been unable to find a home for. This offers a double benefit: You’re not giving away the book you want to sell, and readers get to sample your writing style while meeting your characters. Particularly effective for fiction writers is offering a backstory or prequel to your published novel, writing a short story about what occurred to your characters between two novels, or providing a story about an interesting secondary character who appeared in one of your published books.
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My name is Rob Bignell. I’m an affordable, professional book editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past decade, I’ve helped more than 400 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of 80 books including the Storytelling 101 writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.
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