An email list ranks as one of the best ways to sell your book, mainly because you’re connecting with people who actually are interested in and probably have purchased your previous book. Here are five great tips for selling your book via email marketing. For the full article, click the linked title.
• Sell more books via email marketing campaign
The key to selling books is to “make contact with” or reach potential readers of your titles. After all, if a reader doesn’t know about your book, she can’t purchase it. Among the best ways to reach readers is through email marketing.
• Build an email list to sell your books
One of the smartest marketing moves you as an author can make is to collect emails of those who show interest in your book.
• How to construct your email marketing message
Once you’ve decided on a topic for your email marketing campaign, you’ll need to craft a message. This is where the hard work begins.
• Try these topics for email marketing campaigns
Anytime you use email marketing to encourage book sales, you’re engaging in a campaign. Such campaigns shouldn’t simply say “buy my book” but instead ought to deliver “news” to readers about your titles.
• How to know if your email marketing is working
Just because you have a lot of people on your email marketing list doesn’t mean you’ll sell more books. What matters is the quality of those subscribers. You don’t want to send emails to a thousand people who never buy your book but to 10 people who always will.
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My name is Rob Bignell. I’m an affordable, professional book editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past decade, I’ve helped more than 400 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of 80 books including the Storytelling 101 writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.
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