• Which social media is best to promote your book?
Rather than rely solely on traditional media, such as newspapers and television, writers today have to get the word out about their book utilizing social media outlets. So which social media outlet is the best way to tell the world about your book?
• Follow social media etiquette during promos
When promoting your book via social media, you’ll want to make sure you’re observing the site’s “social etiquette.” Users of each site have unwritten standards of what is considered spamming, overt advertising, and poor taste. Rest assured, violate the rules and you undercut your ability to sell your title.
• Use link shorteners for tidier promotions
When promoting your books, of course you want to include links to your website, blog and various social media platforms. Sometimes – such as with a paperback – you have to write out those links. Often those links have really long addresses or you end up with a list of links that looks like alphabet and number soup. The solution is to use a link shortener.
• Cheat sheet for social media photo sizes
Anytime you share imagery via social media, you want to ensure it is visually pleasing. That means ensuring it’s not blurry or cropped so that key parts of the chart or photograph are missing or visually unattractive. Showing viewers a fuzzy image or only a part of a photo is akin to leaving words out of a sentence.
• Add hashtags to your social media posts
Among the best ways to increase your social media visibility is to use hashtags. This involves adding a pound sign (aka as a crosshatch or a tic-tac-toe sign) before a keyword in your post or adding the sign/keyword at the end it.
• Get a hashtag for your book to generate sales
Especially if you have a series of books, you should create a hashtag for them. Doing so is a great way to increase your number of followers, which leads to increased book sales.
6 Social Media Strategies to Sell More Books
