• Market your book via Amazon.com page
The Amazon.com page that sells your book may perhaps be the most important item in your entire marketing effort. All of your press releases, news articles, blog reviews of your book, radio appearances, website pages and more probably will point potential readers to this page. It is where potential readers can purchase your book.
• Employ right keywords to boost book sales
Among the most important marketing strategies you can employ to sell your self-published book is ensuring you use the best keywords. When uploading your book to Kindle Direct Publishing, you have to identify at least one and up to seven keywords that will help readers locate your book. Often authors overlook this part of the process until they reach this point in the upload.
• Get pullquotes on your Amazon.com page
To aid readers and authors alike, Amazon.com sometimes will add a set of three quotations, pulled from your reviews, to the top of the list of customer reviews. The pullquotes are selected by a computer algorithm that looks for common phrasing and wording used throughout the reviews of your book. It then pulls a quotation representative of the three most common phrases/words.
• Get your book before potential buyers’ eyes
One of the great challenges of marketing your book is getting is before potential buyers’ eyes. This can be done via the Kindle ebook bestsellers list on Amazon.com at a limited cost to you. Here’s how.
• What is an ASIN (and other useful things to know about it)
Writers new to self-publishing often run into the abbreviation ASIN and find themselves confused. Is it the same as an International Standard Book Number (ISBN)? Does one need an ISBN if you have an ASIN?
• How to withdraw a book from sale at Amazon
Sometimes as an indie author you need to withdraw their book from sale at Amazon.com. Whatever the reason, you can withdraw the book from sale, though Amazon – which would prefer to sell your book – doesn’t make how to do so readily apparent.
• When are you a “bestselling author”?
You’ve undoubtedly seen the claim of being a “bestselling author” on book covers, online book blurbs, and promotional material. So what technically makes someone a bestselling author? And are those claims legit?
7 Simple Amazon.com Sales Tips for Indie Authors
