Should you decide that you want to use a pen name, the question then arises as to what you pseudonym should be. You’ll probably want to brainstorm several names then think about which one sounds best before going with it. After all, this name will be on your book’s cover, Amazon.com page, and a dozen (if not more) other places forever.
So how do you come up with a pen name? There are lots of possibilities:
• Easy to remember – One word of your name should have only one syllable and the other word of your name have two syllables, as in “George Orwell,” so it’s easy to spell and remember.
• Gender neutral initials – Teen novels like “Harry Potter” used to be read predominately by boys. So Jo Rowling became “J.K. Rowling.”
• Something symbolic – Samuel Clemens used “Mark Twain” from Mississippi River steamboat jargon. Don’t get cute or showy, though, with your pen name (Remember, a bad real name is one that sounds silly, and so is a bad pen name.).
• Think marketing – Why not sandwich your book between the names of two bestselling authors on a bookstore shelf? Of course, since most book sales are now done online, this shouldn’t be a primary factor in choosing a pen name.
• Combination of above – Perhaps pick a name with three syllables in it while going with one that’s gender neutral, such as Quinn Fawcett.
There are a lot of good reasons to self-publish besides that mainstream publishing has shut its door to most authors. Most notable is the high royalty that can come back to you. With a mainstream publisher, you’re lucky to make a dime for every dollar of books sold. Up to 70 cents for every dollar can come to you, though, if you self-publish. Another good reason to self-publish is that it’s quick. Within a few hours, your book can be available for sale to the public when you self-publish. Mainstream publishing may require months from the time you complete a manuscript to its appearance on bookstore shelves. In addition, you instantly can sell your book across the globe when self-publishing. Expect several more months and attorneys to be involved with global distribution and sales if you go the mainstream publishing route.
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My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past 15 years, I’ve helped more than 400 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of the Storytelling 101 writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.
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