Get it right: Its vs. it’s

It’s easy to get it’s vs. its right – and your readers will appreciate its correct usage.

“It’s” is a contraction for “it is”, as in It’s just like the one my father wore. (“It is just like the one my father wore.”)

“Its” is the possessive form of “it”, as in The sun shined high overhead, its brightness warming his face.


My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past decade, I’ve helped more than 300 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of the 7 Minutes a Day… writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.