• How to establish your own writer’s voice
• Utilize parallel structure for crisper writing
• Avoid committing runaround error in story
• Improve writing with ‘What do I mean when I say’
• Don’t confuse readers with misplaced modifiers
• Spunk up your writing with active, strong verbs
• Avoid microwaving the soufflé in your story
• Use concrete details to make writing more vivid
• Be a better writer by empowering your reader
• BONUS: “No tale is so good…but can be spoilt in the telling.” – Terence