Marketing Tip: Harness Your “Local” Status

One of your biggest selling points, especially if a novelist, is that you’re “local.” While that can only take you so far, you’d be foolish not to fully harness it. A lot of businesses and institutions “local” products or those about their region. Among them:
• Libraries
• Tourism bureaus and historical societies
• Gift shops
• Book stores
• Stores related to you book’s topic (If you’re book is book hiking, why not get a local outfitter to carry it?)
• Bed and breakfasts
Simply approach the manager of the business or institution about carrying your books. Offer to give them a percentage of the sale with you providing the books. Mom-and-pop or locally-owned stores usually are the most interested. And don’t forget that local newspapers and radio stations almost always are interested in press releases about local authors


My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past decade, I’ve helped more than 300 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of the 7 Minutes a Day… writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.