Marketing tip: Give out free bookmarks

One great way to get the word out about your titles is to give out bookmarks promoting it. While this initially makes for good swag when you sell your book at a book fair or festival, it offers the added benefit of being a free ad for whatever you’ve written every time the reader opens your book. In addition, once the book is read, it might be borrowed to someone else or the bookmark itself might be left lying around and used for another volume by someone else in the household. The bookmark then continues to be a free ad for you. Be sure to include a website address for your titles on the bookmark.


My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past decade, I’ve helped more than 300 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of the 7 Minutes a Day… writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.