Q: While reading a guide to marketing one’s book, the author talked about including “book specs” in your press releases. She didn’t explain what “book specs” are, though! Can you tell me?

“Book specs” are the following about your book: date it was published; publisher; ISBN; price; pages; cover (hard or paperback); trim size; website URL. It usually appears in a bulleted list that appears near the end of your press release. You should be able to get most of this information from your Amazon.com sales page for the book.

Related articles:
• How to write a press release for your book
• Create media kit to promote your book