What are ‘book specs’ on a press release?

Q: While reading a guide to marketing one’s book, the author talked about including “book specs” in your press releases. She didn’t explain what “book specs” are, though! Can you tell me?

“Book specs” are the following about your book: date it was published; publisher; ISBN; price; pages; cover (hard or paperback); trim size; website URL. It usually appears in a bulleted list that appears near the end of your press release. You should be able to get most of this information from your Amazon.com sales page for the book.

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My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past decade, I’ve helped more than 300 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of the 7 Minutes a Day… writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.


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