Self-publishing tip: Give yourself an editor

Have your story critiqued by others – not by a spouse, parents, family members or close friends but by someone who writes, reads or edits for a living (Full disclosure here: I own and run such an editing service.). In addition, have just one or two readers/editors look it over; if you give it to too many people, you’ll likely receive conflicting advice that only will make revising more difficult, if not impossible.