“If a story is not about the hearer, he will not listen. And here I make a rule – a great and interesting story is about everyone or it will not last.” – John Steinbeck

“…no reader ever asks a question. A writer must force his favors upon his readers.” – Jan Neruda

“The paper is patient, but the reader is not.” – Joseph Joubert

“A writer only begins a book. A reader finishes it.” – Samuel Johnson

“Only a generation of readers will span a generation of writers.” – Steven Spielberg