4 Tips on Distributing Your Self-Published Book

• Aim to simultaneously publish paperback, ebook
Writers sometimes wonder which version of their book they should print first – the paperback or the ebook. Ideally, both would come out at about the same time. After all, you are selling one product – your book – and you want all the different platforms that it can appear in to be available as soon as you tell everyone you’ve released your title.

• Select array of distribution channels to sell book 
Once you’ve published your book, most self-publishing houses will ask how you want to distribute it – that is, how do you want to make it available for readers to purchase?

• Bundle ebooks to boost your online sales 
One of the tried-and-true ways to move retail goods is to give a “2 for 1” or a “Buy 1 get 1 free” deal. People can’t resist a bargain, and the same strategy can work for your ebooks. This ploy in self-publishing is known as bundling.

• Sell more ebooks by writing shorter ones
With ebooks making up an increasingly larger segment of all book sales, authors ought to consider writing shorter pieces that better match ebook readers’ habits.