Blogs
• Organize blog tour to promote your book
A blog tour involves you appearing on a different blog on several consecutive days. Each blog gets its own unique “presentation” from you – one might run a guest blog written by you, another might be a Q&A interview of you, another might be a news story focusing on some aspect of your book.
• What authors can write for blog entries
The biggest question facing any writer is what to blog about. You’ve got lots of options!
YouTube
• Use YouTube to promote your book
Along with the Google search engine, YouTube now is the most popular way for finding information on the web. As an author, you’ll want to find ways to promote your writing on YouTube.
• Aim for high production quality of YouTube video
Among the elements to consider when posting there is the production quality of your video. The lower the quality of your video – such as being fuzzy or pixelated – the less likely viewers will be to watch it.
LinkedIn
• Best time to post on LinkedIn
According to a number of studies, the best time to post on LinkedIn is Tuesdays through Thursdays, either at noon or at 5-6 p.m. Of course, these times are relative.
• How to improve your LinkedIn profile pic
A LinkedIn profile pic may not seem like a big deal – it’s just a small head shot, after all – but if you’re selling books or a service associated with your title, it can help make…or break…a sale.
Young adults
• Use Reddit to promote young adult male books
If your book’s primary readership is young adult males, you may want to consider using the social media site Reddit. The site allows registered users to post short blurbs and then links about the news and entertainment world, as well as various other topics.
Author Platform
• What exactly is an ‘author platform’?
One of the most heard phrases mentioned when marketing a self-published book is author platform. Despite how commonly it’s heard, there’s a lot of confusion about what exactly is an author platform.
• Use consistent name across your author platform
As creating an author’s platform – that is, setting up all of the tools you’ll use to get word out about your book – pay close attention to the name you use. All too often, the social media sites for an author utilize different names, which can make you difficult to find.
• How to promote your book via Facebook
If you don’t have a personal Facebook page yet, you should give serious consideration to getting one. Facebook is the largest social networking site on the globe and an excellent way to reach potential readers.
• Use YouTube to promote your book
Along with the Google search engine, YouTube now is the most popular way for finding information on the web. As an author, you’ll want to find ways to promote your writing on YouTube.
• Use Instagram to promote your books
Among the most popular forms of social media today is Instagram. People share on this site photos they’ve taken – of places they’ve traveled, of important events in their life, of crafts they’ve made, and so on. As an author, you can leverage Instagram to increase your book sales.
• Utilize Pinterest to generate book sales
As an author, you definitely can leverage Pinterest to sell your books. This works particularly well for nonfiction books.
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My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past 15 years, I’ve helped more than 400 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of the Storytelling 101 writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.
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