4 Must-Knows for Your Author’s Website

• On website, text is king, design is queen
There’s a lot of great stuff out there about what a website should look like and how to build one. Yet the most important element of any website is the words conveyed on it.

• Web text demands different kind of writing style
Most people read websites by scanning. That is, they don’t read every word but skim over the page, searching for words that are of interest to them. Once they find those words, their reading may slow to include every word, as if they were reading a magazine article or a novel.

• Fresh, original website content is vital
There are more than 2 billion websites on the planet. To get readers to stay on yours and to return, you need to offer what nobody else does – or at least in a way that no one else does. That’s a challenge certainly, but it can be done. Simply follow some basic principles of website text.

• How to improve your web text’s readability  
Every word counts when you write text for the web. The moment readers have difficulty following you or are no longer engaged is the moment they click to another website. Because of this, you must focus on achieving readability and the right tone.

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My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past 15 years, I’ve helped more than 400 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of the Storytelling 101 writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.

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