Editing Tip: Remember your audience

When writing, always keep your readers’ needs in mind.

That doesn’t mean you should write solely to please the reader and in doing so be inauthentic. Instead, as you tell your story or make your suggestions, think about what your reader might want to know, and how your wording can help them relate to your book.

Readers will appreciate not being talked down to and will recognize that you are not self-consumed.