One great way to inform people about your nonfiction book is SlideShare. This social media site allows you to upload PowerPoint presentations, Microsoft Word documents, and PDFs for free.

SlideShare is very visual-oriented, meaning few words (think bullet points or pithy sayings) and lots of infographics or illustrations to go with those words. If you’ve already converted a blog entry into a presentation that you’ve used at a conference, workshop or book reading, you’ve probably got something you already can upload to SlideShare. If not, you easily can write a 7-10 slide presentation by distilling a blog entry to a few words.

Always add the URL to the website for your books, usually at the end of the presentation. SlideShare readers want content first, and if they make it through your entire program, they likely will want to read more of what you have to say and even go more in depth. Your book provides them that opportunity, hopefully netting you a sale.

As LinkedIn runs SlideShare, you can post your presentations on your LinkedIn profile. Of course, you also can link to the presentation on your other social media sites, such as Twitter, Pinterest and Facebook. Posting links at each of these sites can help your SlideShare presentation go viral.

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My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past decade, I’ve helped more than 300 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of the 7 Minutes a Day… writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.