Creating a great video takes a lot of time and effort. If no one sees it, though, all that work has gone to waste. To ensure that doesn’t happen, you need to include the right keywords on the YouTube page where the video is posted.

Keywords are specific words or phrases that describe the content of your page. People looking for information on a search engine type in keywords, hoping to find what they’re looking for. If their search query matches the keywords you’ve placed on your website, you’ll greatly improve the chances that people will find and watch your video.

On your YouTube pages, keywords can appear in multiple locations on the page hosting your video. Among them are the video’s title/name, its description, and tags.

You want to use keywords with high search volumes that are relevant to your video. To determine which keywords are best, begin by using a keyword tool. Several of them exist, including AdWords Keyword Planner, SEO-book.com, and Wordtracker. You only should use recommended keywords that receive more than 300 searches a month, unless you have a really obscure, niche topic. In addition to keyword tools, see what the competition uses. Do that by looking for words frequently used in their channel descriptions and for the commonly used tags. If the competition is receiving a lot of hits, then you also want to use their keywords and tags.

To maximize the number of keywords you can get on your landing page, write a 250-500 words description. Remember that you don’t want your keywords to be obvious but instead should weave them into an accurate and interesting blurb for your video.