Media Kit Useful for Promoting Your Book

Q: A lot of guides to promoting a self-published book recommend that authors put together a “media kit.” What is a “media kit”? 

A: To effectively market your book, you’ll need a media kit. This is a collection of materials that you send to newspapers, radio and television stations, magazines, bloggers and just about anyone else who might in some way mention your book. Sometimes it’s referred to as a press kit. A media kit provides reporters, bloggers and reviewers with basic information they need to write about your book and you. In some cases, the media and bloggers will do nothing more than reprint your material. Sometimes they may edit it a little, other times they may write something based on the information you provided. The best response is when your media kit generates enough interest that a reporter or a blogger contacts you for an interview, because it probably means publicity that gets better play in their publication, broadcast or website.

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My name is Rob Bignell. I’m an affordable, professional book editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past decade, I’ve helped more than 400 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of 80 books including the Storytelling 101 writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.

Check out some of my book marketing guidebooks:

Book cover for '7 Minutes a Day to Promoting Your Book' by Rob Bignell featuring a shopping cart filled with stacked books, with a yellow background.
Book cover for 'Storytelling 101 Quick Read' by Rob Bignell, featuring an orange background with graphics of computer screens and the title 'Create your Author's Platform' prominently displayed.
Book cover for 'Storytelling 101 Quick Read' by Rob Bignell, featuring the title 'Build your Author's Website' against an orange background, along with a graphic of a computer with a globe.
Cover of the book 'Nail Your Book Reading and Signing' by Rob Bignell, featuring a silhouette of a speaker at a podium on an orange background.


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