Unsure if the latest “marketing expert” emailing you is a scammer or not? Here’s an ongoing list of them.
Category Archives: Marketing
Beware of New Beta Reader Scam on Bluesky
While Bluesky so far has been a fairly scam-proof social media platform – thanks to its ability to create sharable moderation lists that block bad guys – that strength is being tested. Book marketing scammers, knowing that many authors have left Xitter and Facebook, have been trying to find ways to infest Bluesky, and theirContinue reading “Beware of New Beta Reader Scam on Bluesky”
Who is Scamming Authors?
Exactly who is behind these scams aimed at authors? Perhaps if we knew, we might be able to block or otherwise stop them from bothering us. The fact is that there actually are very few humans behind the scams. You probably can already tell that by how similar in style and content the solicitations are. Instead,Continue reading “Who is Scamming Authors?”
Why Scammers Target Authors
Unsure if the latest “marketing expert” emailing you is a scammer or not? Here’s an ongoing list of them.
New Book Release: “Protecting Yourself Against Book Marketing Scams”
I’m proud to announce the release today of my latest book – Protecting Yourself Against Book Marketing Scams. Scammers – like locusts of biblical proportions, they’re filling your email inbox, posting on your social media threads, and sending DMs all the time. They promise big sales if you would just hire them to make aContinue reading “New Book Release: “Protecting Yourself Against Book Marketing Scams””
List of Book Marketing Scammers
Unsure if the latest “marketing expert” emailing you is a scammer or not? Here’s an ongoing list of them.
Web Text Demands Different Kind of Writing Style
Most people read websites by scanning. That is, they don’t read every word but skim over the page, searching for words that are of interest to them. Once they find those words, their reading may slow to include every word, as if they were reading a magazine article or a novel. Indeed, website visitors readContinue reading “Web Text Demands Different Kind of Writing Style”
How to Write a Press Release for Your Book
If you’re trying to promote your book, you’ll almost certainly want to write a press release. A press release is an article you send to mainstream media (such as newspapers, magazines, and radio and television stations), bloggers and website editors to bring attention to some newsworthy event. In your case, that event may be theContinue reading “How to Write a Press Release for Your Book”
How to Set Up Your Bluesky Account and Profile
Looking for a new way to promote your book or interact with other writers? Check out Bluesky. Here’s how to create your account and set up your profile there.
Best Times to Post on Bluesky
When promoting your self-published book, Bluesky ought to play an important role in the marketing strategy. With 20 million plus users as of November 2024, an “Xodus” of people leaving “Xitter” (X/Twitter) is underway and sure to grow through 2025 as X owner Elon Musk continues to insert himself into national politics. Knowing when toContinue reading “Best Times to Post on Bluesky”