Most people read websites by scanning. That is, they don’t read every word but skim over the page, searching for words that are of interest to them. Once they find those words, their reading may slow to include every word, as if they were reading a magazine article or a novel. Indeed, website visitors readContinue reading “Web Text Demands Different Kind of Writing Style”
Category Archives: Marketing
How to Write a Press Release for Your Book
If you’re trying to promote your book, you’ll almost certainly want to write a press release. A press release is an article you send to mainstream media (such as newspapers, magazines, and radio and television stations), bloggers and website editors to bring attention to some newsworthy event. In your case, that event may be theContinue reading “How to Write a Press Release for Your Book”
How to Set Up Your Bluesky Account and Profile
Looking for a new way to promote your book or interact with other writers? Check out Bluesky. Here’s how to create your account and set up your profile there.
Best Times to Post on Bluesky
When promoting your self-published book, Bluesky ought to play an important role in the marketing strategy. With 20 million plus users as of November 2024, an “Xodus” of people leaving “Xitter” (X/Twitter) is underway and sure to grow through 2025 as X owner Elon Musk continues to insert himself into national politics. Knowing when toContinue reading “Best Times to Post on Bluesky”
Get Pullquotes on Your Amazon.com Page
Use Various Kinds of Presentations to Pitch Book
Public presentations are a great way for authors to sell their books. Usually such presentations allow you to get publicity for the event, meaning that those attending usually have a strong interest in your book’s topic. Such a captive audience can be introduced to other books you’ve written, increasing sales of your older titles. There areContinue reading “Use Various Kinds of Presentations to Pitch Book”
How to Determine Your Ebook’s Price
Among the big decisions you’ll make when publishing your ebook (and your paperback, for that matter) is what price to charge. If priced too high, you’ll decrease your sales to zero. If priced too low, you’ll miss out on revenue. Before examining what factors to consider in determining your ebook’s price, recognize that readers expect toContinue reading “How to Determine Your Ebook’s Price”
Let Bookstore Buyers Select Your Cover for You
You’ve got two or three mockups of your book cover but can’t decide which is best. Nor can your friends or author colleagues who you’ve shown the mockups to. If stuck, consider doing what bestselling author Tim Ferris does: He lets readers browsing in bookstores decide. You’ll first need to have a copies of the bookContinue reading “Let Bookstore Buyers Select Your Cover for You”
7 Tips for Building your Author’s Platform
Once you’ve published your book, you’ll need to promote it if you want to see sales. A great way to get started with your promotion is to set up an author’s platform (click the linked title for the full article): • What exactly is an “author’s platform”?One of the most heard phrases mentioned when marketing a self-publishedContinue reading “7 Tips for Building your Author’s Platform”
6 Tips for Indie Authors on Bookstores/Libraries
Click the linked title to read the full article: • Why bookstores don’t carry self-published booksYou’ve just self-published your book and call up your local bookstore to see if you can bring down a few copies for them to stock and sell. Then you do a double take when the manager refuses to carry your book andContinue reading “6 Tips for Indie Authors on Bookstores/Libraries”