Q: A lot of guides to promoting a self-published book recommend that authors put together a “media kit.” What is a “media kit”? A: To effectively market your book, you’ll need a media kit. This is a collection of materials that you send to newspapers, radio and television stations, magazines, bloggers and just about anyone elseContinue reading “Media Kit Useful for Promoting Your Book”
Category Archives: Marketing
On Website, Text is King, Design is Queen
There’s a lot of great stuff out there about what a website should look like and how to build one. Yet the most important element of any website is the words conveyed on it. After all, the reason people go to a website is for information – about products, about services, about you as a personContinue reading “On Website, Text is King, Design is Queen”
Attract and Keep Readers Via Blogging
Among the best ways to begin a dialogue with readers as well as keep them and the media up-to-date is by creating a blog. A link to your blog should appear on your website among the navigation links. Never underestimate the value of fresh, original content to keep people coming back to your website and interestedContinue reading “Attract and Keep Readers Via Blogging”
Sales Advantages of Writing Nonfiction Books
If you’ve got ideas for both a novel and a nonfiction book, you may want to write the latter first. If only from a sales perspective, nonfiction books tend to garner more sales than novels. According to a recent Gallup poll, 46 percent of Americans have nonfiction book on their nightstands; in contrast, only 35 percentContinue reading “Sales Advantages of Writing Nonfiction Books”
Create Media Kit to Promote Your Book
To effectively market your book, you’ll need a media kit. This is a collection of materials that you send to newspapers, radio and television stations, magazines, bloggers and just about anyone else who might in some way mention your book. Sometimes it’s referred to as a press kit. A media kit provides reporters, bloggers and reviewersContinue reading “Create Media Kit to Promote Your Book”
How to Arrange a Public Book Reading/Signing
Just because you’ve published a book, don’t expect to get invitations to do book readings. You’ll have to arrange them yourself. The good news is you’ll find a lot of venues will be willing to have your speak. The first step in arranging a public appearance is to find those venues. Start close to home,Continue reading “How to Arrange a Public Book Reading/Signing”
Why You Need to Market Your Book
You’ve spent a year writing your book, spent money on an editor to proofread it and a designer to create a book cover, then spent a week or two taking it through the publishing process. And now, after all of that hard work, your book – your labor of love – is available for purchase withContinue reading “Why You Need to Market Your Book”
Use Hashtags to Sell Your Book on Facebook
These days hashtags are ubiquitous on social media platforms. Most social media now use hashtags (sometimes simply referred to as tags), and Facebook is among them. Hashtags can help Facebook users who aren’t your friends or haven’t yet liked your book page to discover you. Whenever a Facebook user types in a hashtag that you’veContinue reading “Use Hashtags to Sell Your Book on Facebook”