Category Archives: Marketing
Use Various Kinds of Presentations to Pitch Book
Public presentations are a great way for authors to sell their books. Usually such presentations allow you to get publicity for the event, meaning that those attending usually have a strong interest in your book’s topic. Such a captive audience can be introduced to other books you’ve written, increasing sales of your older titles. There areContinue reading “Use Various Kinds of Presentations to Pitch Book”
How to Determine Your Ebook’s Price
Among the big decisions you’ll make when publishing your ebook (and your paperback, for that matter) is what price to charge. If priced too high, you’ll decrease your sales to zero. If priced too low, you’ll miss out on revenue. Before examining what factors to consider in determining your ebook’s price, recognize that readers expect toContinue reading “How to Determine Your Ebook’s Price”
Let Bookstore Buyers Select Your Cover for You
You’ve got two or three mockups of your book cover but can’t decide which is best. Nor can your friends or author colleagues who you’ve shown the mockups to. If stuck, consider doing what bestselling author Tim Ferris does: He lets readers browsing in bookstores decide. You’ll first need to have a copies of the bookContinue reading “Let Bookstore Buyers Select Your Cover for You”
7 Tips for Building your Author’s Platform
Once you’ve published your book, you’ll need to promote it if you want to see sales. A great way to get started with your promotion is to set up an author’s platform (click the linked title for the full article): • What exactly is an “author’s platform”?One of the most heard phrases mentioned when marketing a self-publishedContinue reading “7 Tips for Building your Author’s Platform”
6 Tips for Indie Authors on Bookstores/Libraries
Click the linked title to read the full article: • Why bookstores don’t carry self-published booksYou’ve just self-published your book and call up your local bookstore to see if you can bring down a few copies for them to stock and sell. Then you do a double take when the manager refuses to carry your book andContinue reading “6 Tips for Indie Authors on Bookstores/Libraries”
Media Kit Useful for Promoting Your Book
Q: A lot of guides to promoting a self-published book recommend that authors put together a “media kit.” What is a “media kit”? A: To effectively market your book, you’ll need a media kit. This is a collection of materials that you send to newspapers, radio and television stations, magazines, bloggers and just about anyone elseContinue reading “Media Kit Useful for Promoting Your Book”
On Website, Text is King, Design is Queen
There’s a lot of great stuff out there about what a website should look like and how to build one. Yet the most important element of any website is the words conveyed on it. After all, the reason people go to a website is for information – about products, about services, about you as a personContinue reading “On Website, Text is King, Design is Queen”
Attract and Keep Readers Via Blogging
Among the best ways to begin a dialogue with readers as well as keep them and the media up-to-date is by creating a blog. A link to your blog should appear on your website among the navigation links. Never underestimate the value of fresh, original content to keep people coming back to your website and interestedContinue reading “Attract and Keep Readers Via Blogging”
Sales Advantages of Writing Nonfiction Books
If you’ve got ideas for both a novel and a nonfiction book, you may want to write the latter first. If only from a sales perspective, nonfiction books tend to garner more sales than novels. According to a recent Gallup poll, 46 percent of Americans have nonfiction book on their nightstands; in contrast, only 35 percentContinue reading “Sales Advantages of Writing Nonfiction Books”