One great way to information in the media about your book – especially if you write nonfiction – is to join HARO, or Help A Reporter Out. Because journalists work on deadline, they often need immediate sources for their stories. The HARO website has become a clearinghouse in which reporters can quickly identify and contactContinue reading “Get Free PR by Joining Help a Reporter Out”
Tag Archives: marketing
Check Out My Guest Appearance on Living the Writing Life Podcast
A special thanks to Nancy Christie for having me as a guest today on her excellent Living the Writing Life podcast.
New Book Release: “Protecting Yourself Against Book Marketing Scams”
I’m proud to announce the release today of my latest book – Protecting Yourself Against Book Marketing Scams. Scammers – like locusts of biblical proportions, they’re filling your email inbox, posting on your social media threads, and sending DMs all the time. They promise big sales if you would just hire them to make aContinue reading “New Book Release: “Protecting Yourself Against Book Marketing Scams””
Web Text Demands Different Kind of Writing Style
Most people read websites by scanning. That is, they don’t read every word but skim over the page, searching for words that are of interest to them. Once they find those words, their reading may slow to include every word, as if they were reading a magazine article or a novel. Indeed, website visitors readContinue reading “Web Text Demands Different Kind of Writing Style”
How to Set Up Your Bluesky Account and Profile
Looking for a new way to promote your book or interact with other writers? Check out Bluesky. Here’s how to create your account and set up your profile there.
Attract and Keep Readers Via Blogging
Among the best ways to begin a dialogue with readers as well as keep them and the media up-to-date is by creating a blog. A link to your blog should appear on your website among the navigation links. Never underestimate the value of fresh, original content to keep people coming back to your website and interestedContinue reading “Attract and Keep Readers Via Blogging”
Why You Need to Market Your Book
You’ve spent a year writing your book, spent money on an editor to proofread it and a designer to create a book cover, then spent a week or two taking it through the publishing process. And now, after all of that hard work, your book – your labor of love – is available for purchase withContinue reading “Why You Need to Market Your Book”