Once you’ve published your book, you’ll need to promote it if you want to see sales. A great way to get started with your promotion is to set up an author’s platform (click the linked title for the full article):
• What exactly is an “author’s platform”?
One of the most heard phrases mentioned when marketing a self-published book is author platform. Despite how commonly it’s heard, there’s a lot of confusion about what exactly is an author platform.
• Use consistent name across your author’s platform
As creating an author’s platform – that is, setting up all of the tools you’ll use to get word out about your book – pay close attention to the name you use. All too often, the social media sites for an author utilize different names, which can make you difficult to find.
• Writers can blog about variety of topics
The biggest question facing any writer is what to blog about. You’ve got lots of options.
• Get a hashtag for your book to generate sales
Especially if you have a series of books, you should create a hashtag for them. Doing so is a great way to increase your number of followers, which leads to increased book sales.
• How authors build a brand to sell more books
As an author, you want to build a brand. And for any author, his or her name almost always is the brand.
• Pay attention to your author’s bio pic
One of the elements of a self-published book that shouldn’t be overlooked is the author’s photograph. While the photo often is a thumbnail or even smaller, it can subtly affect a reader’s decision to purchase your book.
• Develop a marketing plan to increase sales
A marketing plan gives your efforts focus, allowing you to maximize results for your efforts. It’s about determining the best ways to reach readers and enacting strategies to do so.
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My name is Rob Bignell. I’m an affordable, professional book editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past decade, I’ve helped more than 400 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of 80 books including the Storytelling 101 writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.
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