• Build a website to promote your new book
• Decide what website will look like
• Text is king, design is queen
• Web text demands different kind of writing style 
• How to improve your web text’s readability
• Pay attention to tone on your author website
• Fresh, original content is vital
• Ensure your website is navigable 
• Pages needed for your website
• Home page 
• What Others are Saying page
• Pay attention to your author’s bio pic 
• Interview with the Author Page
• Sample chapter page
• Photo gallery page
• Contact page
• How to promote multiple books on your website
• How to drive traffic to your website
• Increase website visits with strategic SEO
• Add share buttons to your website
• How to put a “buy now” button for your website 
• How to accept credit card purchases on your site
• BONUS: “One should use common words to say uncommon things.” – Arthur Schopenhauer