Hide an Easter Egg – Inventing Reality’s Newsletter for Oct. 27, 2026

Craft of Writing: Hide an Easter Egg
Sometimes the real pleasure of writing – and reading – isn’t about a well-crafted tale with a fast-moving plot involving intriguing characters set in a well-described landscape. Instead, the real smile comes when the author leaves a special treats for the reader, such as hiding some surprise not germane to the story. READ MORE

Never Experience Self-Doubt about Your Writing Again
Suffering from writer’s block? Self-doubt about your talent? Has creative writing lost its joy? With Writing Affirmations: A Collection of Positive Messages to Inspire Writers, you can reclaim the pleasure of writing and pen the book you’ve always dreamed of. Respected and award-winning author Rob Bignell offers uplifting, meaningful phrases that can be read out loud or internalized weekly over the course of a year. Writing prompts and tips follow each affirmation, giving you the inspiration and motivation to keep writing. When you’ve completed this book, you’ll be able to say “I am a writer” with confidence! SEE BOOK

Writing Tip: Don’t Overdescribe in Text Surrounding Dialogue
Too many details in the text surrounding dialogue can distract readers from what the characters say. This common dialogue mistake may seem to have less to with what is spoken than the words around it, but that’s not exactly the case. READ MORE

Self-Publishing Tip: Should You Buy Publisher’s Insurance?
If you’re establishing your own publishing company, you may want to consider purchasing insurance against copyright infringement, defamation, right of publicity, invasion of privacy, negligence, and more. This is loosely called a “publisher’s policy.” READ MORE

This Week’s Podcast: How to Create a Character’s Background
One of the most important steps you can take when outlining a short story is to create your main character’s background. This is not necessarily information used in your story but is in your head as you write it. LISTEN TO PODCAST

Book Marketing Tip: How to Construct Your Email Marketing Message
Once you’ve decided on a topic for your email marketing campaign, you’ll need to craft a message. This is where the hard work begins. READ MORE

Client Spotlight: “Be Limitless, Be Love” by Michael Toledo
This autumn I had the pleasure of formatting and uploading Michael Toledo’s short story collection Be Limitless, Be Love. From the cover: We all have a “calling.” Regardless of our age, race, sex, ethnicity, religious beliefs we all have “needs” that drive us as human beings. Much of the time, we aren’t aware of how these needs drive our behaviors.” The short stories in the collection address that by introducing readers to Abraham Maslow’s Hierarchy of Needs through symbolism. CHECK IT OUT

$25 Off Your Next Edit!
For being a newsletter subscriber, please take $25 off your next edit with Inventing Reality Editing Service. When scheduling your edit, be sure to mention you’re a subscriber and give the email where you received this newsletter. Minimum order of $200. Offer expires Nov. 3, 2026. SCHEDULE EDIT

My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of both aspiring and published writers and offers a variety of self-publishing services. During the past 15 years, I’ve helped more than 425 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of a novel, the Storytelling 101 Quick Read series, four children’s books, more than 25 bestselling hiking guidebooks, and even a book of poetry. Several of my short stories in the literary and science fiction genres also have been published.

Layer Imagery with Symbolic Meaning – Inventing Reality’s Newsletter for Oct. 20, 2026

Craft of Writing: Layer Imagery with Symbolic Meaning
Descriptions and imagery can carry additional levels of meaning by being presented as figurative language. Such wording compares two items, usually by giving one symbolic meaning. Such connotations can carry great emotional weight. READ MORE

How to Master the Craft of Writing
You’ve written a short story or a novel. You keep receiving rejection slips from editors and publishing houses … and now you’re not sure it’s good enough to self-publish. You know the story needs a rewrite, yet you don’t know how to improve it … besides, work or school is hectic, the house needs to be cleaned, and the kids demand your attention, so who has time? … But we bet you can find just 7 minutes a day to achieve your dream of getting that story published. If you can, 7 Minutes a Day to Mastering the Craft of Writing is the book for you. This practical, how-to guide will take you step-by-step through improving your story and fiction writing skills – with just 7 minutes of work required a day. You’ll complete short, skillful exercises that allow you to rewrite your novel or short story as you read this book, all the while getting the encouragement and motivation needed to keep you going. SEE BOOK.

Writing Tip: Interesting Dialogue Moves Your Story Forward
When writing fiction, every sentence should move the story forward. To do that, characters must work toward achieving their goals. Often the reason dialogue is flat and dull is because it’s not fulfilling this storytelling requirement. Such dialogue is filler and often pointless. READ MORE

Self-Publishing Tip: Do You Need Extra Services a Publisher Offers?
As you go through the self-publishing process, you might find the array of tasks before you overwhelming – design a book cover, get a photo of yourself, proofread the manuscript, format the text, upload the text, pen a cover blurb, write then send out press releases, etc. etc. etc. – and you’re a writer, not an artist, marketing professional, or book publisher. Given this, you’re probably relieved to see self-publishing houses offer such services. But which of those services do you really need? And are they a good deal? READ MORE

This Week’s Podcast: Develop a Marketing Plan to Increase Sales
Marketing your book can become a full-time job that yields few immediate results. This cuts into your limited writing time – and you still need to work, raise your family, and maybe even attend school. The best solution is to develop a marketing plan and then limit your work on it to a few minutes a day. LISTEN TO PODCAST

Book Marketing Tip: What is an Email List and Why You Want One
In the Age of the Internet, just about everyone has an email address at which they can be reached. Knowing the email addresses of those people interested in your writing would go a long way in helping you sell more books, as you could inform them when new titles are coming out, when you have events, when your books are on sale, and more. READ MORE

Client Spotlight: “Murder on the Bayou” by Drew Davis
A couple of years ago, I had the pleasure of editing Drew Davis’s crime and action novel Murder on the Bayou. Hot off ending a deadly mob war and the lucrative theft of $3 million in cash, Crime Boss Tom Hill plans a fun coastal escape with son, Eric, as fair reward. But trouble has a strange way of catching up to Hill, placing him and his son in grave danger. CHECK IT OUT

$25 Off Your Next Edit!
For being a newsletter subscriber, please take $25 off your next edit with Inventing Reality Editing Service. When scheduling your edit, be sure to mention you’re a subscriber and give the email where you received this newsletter. Minimum order of $200. Offer expires Oct. 27, 2026. SCHEDULE EDIT

My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of both aspiring and published writers and offers a variety of self-publishing services. During the past 15 years, I’ve helped more than 425 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of a novel, the Storytelling 101 Quick Read series, four children’s books, more than 25 bestselling hiking guidebooks, and even a book of poetry. Several of my short stories in the literary and science fiction genres also have been published.

Incorporate Imagery into Your Story – Inventing Reality’s Newsletter for Oct. 13, 2026

Craft of Writing: Incorporate Imagery into Your Story
When creating your story’s setting or explaining what your characters are doing, you’ll need to use imagery. Imagery is necessary to move along the plot and to establish tone. READ MORE

The Best Guide to Writing Your Novel!
You dream of being a published author. You don’t have time to write, though … work or school is hectic, the house needs to be cleaned, the kids demand your attention … But we bet you can find just 7 minutes a day to pursue your dream. If you can, 7 Minutes a Day to Your Bestselleris the book for you. This practical, how-to-guide takes you step-by-step from coming up with a great story idea to seeing your pride and joy published – with just 7 minutes of writing a day. You’ll complete short, skillful exercises that allow you to build a short story or novel as you read the book, all the while receiving the encouragement and motivation needed to keep you going. SEE BOOK.

Writing Tip: Show Don’t Tell When Writing Story Dialogue
All too often, new writers fall into the error of telling instead of showing. This occurs, for example, when the narrator states how character feels rather than using concrete details from which the feeling can be inferred. READ MORE

Self-Publishing Tip: How to Use Track Changes on Your Manuscript
Most editors who review a manuscript that is in a Microsoft Word document will use the Track Changes function to correct an author’s work. As an author, you’ll want to be familiar with using Track Changes so that you can get your manuscript into a publishable form. READ MORE

This Week’s Podcast: Write End of Chapter Summary in Nonfiction Books
When writing a nonfiction book, novice authors often omit a key element: a summary at the end of each chapter. LISTEN TO PODCAST

Book Marketing Tip: Promote Your Book by Hosting Guest Bloggers
A great way to promote your book by reducing your workload is letting others guest blog on your site. READ MORE

Client Spotlight: “Fair to Midland” by Tommy Adamo
With all of the talk of civil war depending on the presidential election results, what if one came to be? My recent editing client, Tommy Adamo, tackled that topic in his novel Fair to Midland, which I edited a couple of years ago. From the back cover: “Within the confines of a confessional, an old man recounts the sins he committed during The War of Texas Secession in the late 21st century. … Warren, a recently discharged veteran of The War, shares many of the sentiments his fellow Texans possess and, much to the objection of his wife, joins a local militia. He begins his tale speaking of God, family and country, but as Warren describes the suspicious and unfortunate ends of those around him, the priest recognizes a more insidious nature to the old man and realizes they never stood a chance against Warren’s lethal vainglory.” CHECK IT OUT

$25 Off Your Next Edit!
For being a newsletter subscriber, please take $25 off your next edit with Inventing Reality Editing Service. When scheduling your edit, be sure to mention you’re a subscriber and give the email where you received this newsletter. Minimum order of $200. Offer expires Oct. 20, 2026. SCHEDULE EDIT

My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of both aspiring and published writers and offers a variety of self-publishing services. During the past 15 years, I’ve helped more than 425 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of a novel, the Storytelling 101 Quick Read series, four children’s books, more than 25 bestselling hiking guidebooks, and even a book of poetry. Several of my short stories in the literary and science fiction genres also have been published.

Describe what’s in Front of You, Not what’s in the Rear-view Mirror – Inventing Reality’s Newsletter for Oct. 6, 2026

Craft of Writing: Describe what’s in Front of You, Not what’s in the Rear-view Mirror
When writing action scenes, avoiding rear-view mirror descriptions typically is a good idea. In such a description, an object is described only after it’s been part of the action. READ MORE

“7 Minutes a Day…” Series Now on Audiobook!
Need to fill up some driving time or need something to listen to when folding laundry? The four books in my “7 Minutes a Day…” series for indie authors are now all available as audiobooks! There’s a book each on writing a novel, the craft of writing, the self-publishing process, and marketing your book. SEE BOOKS

Writing Tip: Interesting Dialogue Moves Your Story Forward
When writing fiction, every sentence should move the story forward. To do that, characters must work toward achieving their goals. Your story then is about how well they accomplish their goals. For much of the story, they’ll fail to achieve their goals, either because of their own personal flaws or because they’ve been thwarted by a character who has other objectives. Often the reason dialogue is flat and dull is because it’s not fulfilling this storytelling requirement. Such dialogue is filler and often pointless. READ MORE

Self-Publishing Tip: Don’t Get Hung Up on Watching Book Sales Stats
Whenever you self publish a book, you’ll have the opportunity to track sales, or see how many books you’ve sold. You may have to go to a couple of different web pages to do this, though, if you sell a book at both KindleDP and Draft2Digital. Be aware of where these pages are and check them out – but don’t obsess over the numbers. READ MORE

This Week’s Podcast: Avoid Stalling as Approaching Crucial Event
One common plotting problem novice writers experience, especially in the first draft, is that of stalling. LISTEN TO PODCAST

Book Marketing Tip: Get Pullquotes on Your Amazon.com Page
To aid readers and authors alike, Amazon.com sometimes will add a set of three quotations, pulled from your reviews, to the top of the list of customer reviews. So how do you Amazon to do that for your book? READ MORE

Client Spotlight: “Irish Jesus of Fairview” by Sammy Juliano
A couple of year ago, I had the pleasure of editing Sammy Juliano’s debut novel, Irish Jesus of Fairview. Set in 1950s-1960s New Jersey suburbs, a nocturnal assault tests the familial bonds of three brothers. Sammy has a sequel coming out in a just a few weeks, so check out the first in the series to get the whole story! CHECK IT OUT

$25 Off Your Next Edit!
For being a newsletter subscriber, please take $25 off your next edit with Inventing Reality Editing Service. When scheduling your edit, be sure to mention you’re a subscriber and give the email where you received this newsletter. Minimum order of $200. Offer expires Oct. 13, 2026. SCHEDULE EDIT

My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of both aspiring and published writers and offers a variety of self-publishing services. During the past 15 years, I’ve helped more than 425 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of a novel, the Storytelling 101 Quick Read series, four children’s books, more than 25 bestselling hiking guidebooks, and even a book of poetry. Several of my short stories in the literary and science fiction genres also have been published.

Ensure Descriptive Writing Serves a Purpose – Inventing Reality’s Newsletter for Sept. 29, 2026

Craft of Writing: Ensure Descriptive Writing Serves a Purpose
When writing description, always make sure it serves a purpose. Any description should move along the plot, help develop characters and dramatic tension. READ MORE

NOW ON AUDIOBOOK! Storytelling 101 Quick Read Series
Need tips on plotting your novel? Starting your story? Selecting the best point of view? Writing more engaging dialogue? Showing not telling? Formatting your ebook or paperback? Creating a book cover? Setting up an author’s platform? Your author’s website? Arranging and delivering a book reading? Running an Amazon ad campaign for your books? My Storytelling 101 Quick Read series covers these topics and more – and now they’re all available on audiobook, perfect for your commute or when doing chores around the house. SEE AUDIOBOOKS

Writing Tip: I Refuse to Give Up on My Writing Because I Haven’t Explored Every Possible Way to Revise It
Since writers are close to their work – the universe for the story that is in a writer’s head always is larger than the universe for the story that is on paper – they often may not recognize that a passage needs to be revised. Because of this, a troubled paragraph or chapter may go unrecognized by the writer…and if it is recognized, the writer may have no idea how to revise it. READ MORE

Self-Publishing Tip: Place Hyperlinks in Your Nonfiction Ebook
One of the advantages of an ebook over a paper book is the ability to link to other pages with a mere touch of your fingertip, which is especially useful if you write nonfiction. While a paper book’s footnote or bibliography requires the reader to physically move to a library or bookstore to obtain a copy of that book, links can be set up within ebooks to take you to that book, usually by purchasing it online right from your ereader or tablet. READ MORE

This Week’s Podcast: Build Rising Action Scenes Around Conflict
Anytime you’re writing a scene in the story’s rising action, you’ll want to treat it as a short story in and of itself. That means focusing on conflict. LISTEN TO PODCAST

Book Marketing Tip: Try These Topics for Email Marketing Campaigns
Anytime you use email marketing to encourage book sales, you’re engaging in a campaign. Such campaigns shouldn’t simply say “buy my book” but instead ought to deliver “news” to readers about your titles. READ MORE

Client Spotlight: “Bad Juju in Cleveland” by Karl Bort and Thekla Madsen
A crime novel I edited several years ago is now out in audiobook, narrated by Mike Cantrell. Karl Bort and Thekla Madsen’s Bad Juju in Cleveland begins when four men are found brutally slain in an abandoned house on Cleveland’s east side, one with ties to City Hall and all marked with a mysterious symbol. When Detective Nicholas Silvano is called to the case, he finds this drug-deal-gone-wrong is anything but ordinary, and the search for an elusive killer is on. With FBI Agent James Reis creating roadblocks at every turn, Silvano teams up with a DEA agent on a manhunt that takes them to the shady side of Florida, where anything can be had for a price. The stakes become higher when the killer makes it personal, forcing Nick to face feelings he’s been denying for so long. CHECK IT OUT

$25 Off Your Next Edit!
For being a newsletter subscriber, please take $25 off your next edit with Inventing Reality Editing Service. When scheduling your edit, be sure to mention you’re a subscriber and give the email where you received this newsletter. Minimum order of $200. Offer expires Oct. 6, 2026. SCHEDULE EDIT

My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of both aspiring and published writers and offers a variety of self-publishing services. During the past 15 years, I’ve helped more than 425 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of a novel, the Storytelling 101 Quick Read series, four children’s books, more than 25 bestselling hiking guidebooks, and even a book of poetry. Several of my short stories in the literary and science fiction genres also have been published.

Make Use of Local Dexterity – Inventing Reality’s Newsletter for Sept. 22, 2026

Craft of Writing: Make Use of Local Dexterity
One of the kindest things writers can do for their readers is employ “local dexterity.” This occurs when images, sentences, paragraphs and scenes are pleasurable to read because of their vividness. READ MORE

Storytelling 101 Quick Read Series Released
You’re writing a book…or trying to self-publish it…or maybe attempting to promote it. But something comes up that brings you to a complete stop – maybe you’re telling rather than showing, don’t get how to format an ebook, can’t figure out how to set up an author’s platform, or are struggling with any of a thousand other obstacles that every day keep people from writing, publishing and marketing their books. The Storytelling 101 Quick Read series answers all of those questions in brief, guidebooks that cut to the chase and provide practical, useful information that can be followed step-by-step. SEE THE SERIES

Writing Tip: Think of Your Story as if a Stage Production
Sometimes when plotting your short story or novel, thinking of it in terms of a theatrical or film production is useful. That’s because theater and film relies heavily on physical action to make the story work; beginning novelists and short story writers sometimes lose sight of the necessity for action and so get lost in their word-heavy medium. READ MORE

Self-Publishing Tip: Add Tagline to Boost Interest in Your Book
When designing your book cover, you may want to consider adding a tagline. A tagline is phrase or short sentence that aims to entice readers into reading the book or at least looking more at it by reading the blurb or a few pages. The lettering typically is small and appears at the top of the cover. READ MORE

This Week’s Podcast: Build Rising Action Scenes Around Conflict
Anytime you’re writing a scene in the story’s rising action, you’ll want to treat it as a short story in and of itself. That means focusing on conflict. LISTEN TO PODCAST

Book Marketing Tip: Stuff Your Book in a Little Free Library
If you’ve written multiple novels, and especially if they’re a series, you may want to consider sticking your book in a Little Free Library. READ MORE

Client Spotlight: “The Marks of the Feather” by Imee C. Nudas
A couple of years ago, I had the privilege of editing multiple drafts of Imee C. Nudas’ fantasy long poem, The Marks of the Feather. Imee came up with a winner! Written in decasyllabic quatrain, the story of Maximus and Layna begins tragically when they are cursed by a dark spell. While their lives seem forever changed and their fate determined for the worst, nothing would prepare them for when their paths cross. Suddenly, they find themselves enthralled in a magical world bewitched by each other’s wondrous gifts and indelible mark. But will the mark be powerful enough to alter their fates and vanquish the dark spell they are under? CHECK IT OUT

$25 Off Your Next Edit!
For being a newsletter subscriber, please take $25 off your next edit with Inventing Reality Editing Service. When scheduling your edit, be sure to mention you’re a subscriber and give the email where you received this newsletter. Minimum order of $200. Offer expires Sept. 29, 2026. SCHEDULE EDIT

My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of both aspiring and published writers and offers a variety of self-publishing services. During the past 15 years, I’ve helped more than 425 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of a novel, the Storytelling 101 Quick Read series, four children’s books, more than 25 bestselling hiking guidebooks, and even a book of poetry. Several of my short stories in the literary and science fiction genres also have been published.

Add Color to Your Manuscript – Inventing Reality’s Newsletter for Sept. 15, 2026

Craft of Writing: Add Color to Your Manuscript
Even if your story offers a lot of dramatic tension and the sentences are tightly constructed, it still can feel a bit monochrome or colorless. When that occurs, the writing probably is not particularly vivid. Rather than read like a piece of fiction, the story instead will feel like a work of dry journalism. READ MORE

Free Writing, Self-Publishing, Book Promotion Guides 
I’m offering free pdfs of each book in my Storytelling 101 Quick Read series in exchange for an honest review. The series consists of brief, easy to understand, and practical guides addressing a number of problems authors face when writing, self-publishing and promoting their books. I’d ask that reviews be posted on Amazon or Goodreads. If interested, choose from this LIST OF BOOKS and then EMAIL ME the title for a free copy.

Writing Tip: How to Overcome Annoying Writer’s Block
Fortunately, there are a lot of things you can do to create the right environment to end your writer’s block. Here are some methods used by writers whose books I’ve edited READ MORE

Self-Publishing Tip: Select Different Fonts for Paperback, Ebook
You’ll want to use different fonts for the paper and any ebook/Web versions of your book. That’s because the eye responds differently to varying platforms for reading. A billboard likely will use large blocky letters while a magazine can get away with using typefaces in which the letters are thin. READ MORE

This Week’s Podcast: Should You Write a Happy or an Unhappy Ending?
When writing the climax your story, you’ll need to decide if the ending will be happy or unhappy. LISTEN TO PODCAST

Book Marketing Tip: Place Social Media Addresses in Your Book
While not everyone who reads your book will like it, most will – and some will absolutely fall in love with your writing and become a fan. Such fans are likely to purchase more of your books or to tell others about your titles. One way to ensure those fans stay up-to-date about your writing (such as when that next book is coming out) or mention you in casual conversation is to keep them informed via social media. READ MORE

Client Spotlight: “Castooli County to DC: Monster Hunt” by Mark Policinski 
A few years ago, I had the pleasure of editing this political thriller story, which would make for a perfect election year read. Mark Policinski’s Castooli County to DC: Monster Hunt tells the story of two different worlds. One is the hard life of Capitol Hill, where Joe Hickcock, top aide to the next President of the United States, is dogged by an evil that is with him every day and who he knows excruciatingly well. The other world is a bucolic county in Michigan where Sheriff Arthur Bract must confront and solve a most hideous murder. The two worlds are not disconnected. CHECK IT OUT

$25 Off Your Next Edit!
For being a newsletter subscriber, please take $25 off your next edit with Inventing Reality Editing Service. When scheduling your edit, be sure to mention you’re a subscriber and give the email where you received this newsletter. Minimum order of $200. Offer expires Sept. 22, 2026. SCHEDULE EDIT

My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of both aspiring and published writers and offers a variety of self-publishing services. During the past 15 years, I’ve helped more than 425 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of a novel, the Storytelling 101 Quick Read series, four children’s books, more than 25 bestselling hiking guidebooks, and even a book of poetry. Several of my short stories in the literary and science fiction genres also have been published.

Checklist: Is it a Book Scam?

When you receive an email or DM from someone offering book marketing services, use this checklist to help you determine if it’s a scam. No single one of these dings means you’re dealing with a scammer, but the more dings there are, the more likely someone is trying to con you.

• Offer is unsolicited
• Message was sent at an odd hour of the day
• Personal (especially Gmail) rather than company-affiliated email is used
• You’re addressed with not quite the right name
• Poor English is used in the email/DM
• Email is signed with a different name than that used in the email address
• Name of the company is written in two different ways
• Name of the company is fake (google it to see if it exists)
• Email sender’s name is that of a famous author, a celebrity, is weird, too generic, or a fictional character
• Profile of bestselling author who DM’d you is only a few days old or has only a couple of hundred of followers at best
• Virtual or residential address is given in the signature block or website
• Stock or AI headshots of the marketing guru are in the email or social media profile
• Over-the-top and generic flattery about your book or writing style
• Email claims you were discovered
• Over-the-top metaphors and similes used
• Made-up industry terms are used
• Paying to have a book spotlighted or tipping so a review will be left
• Pushy sales tactics
• Non-credible testimonials (no last names on reviews, AI/stock/stolen photos of reviewer, all reviews are positive)
• False claims about books they worked on
• Requests for personal information
• Big money promises
• Odd signature sign-offs (“warm regards” or “warmly”)
• Sender’s name is odd or that of a celebrity
• Sender has no website
• Sender’s website is by Lovable.app
• Sender’s website was written by AI
• Sender’s website has blurry images
• Duplicate websites can be found with the sender’s name on it
• Sender says “Let’s move to WhatsApp”

Determining if these are dings may require a little legwork, such as googling names, websites, and testimonial names. But less than five minutes of work can save you a whole lot of heartache.
______________

My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past 15 years, I’ve helped more than 400 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of the Storytelling 101 writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.

Check out my book about marketing scams aimed at writers:

Maintain the Reader’s Illusion – Inventing Reality’s Newsletter for Sept. 8, 2026

Craft of Writing: Maintain the Reader’s Illusion
When writing any story, your goal ought to be to create and maintain a fictional dream, or an “illusion that there is no filter between reader and events that the reader is actually experiencing what he is reading,” as the Science Fiction and Fantasy Writers of America, Inc. defines it. READ MORE

Marketing Tip: How to Sell Your Book with Amazon Ads
Most indie authors are nervous about buying ads for their books and for good reason. They wonder if the ads really will work or if it’s just dumping money into a bottomless hole. They even have been told not to buy them. I used to think that way too. Then I began to hear from a small number of authors that they actually were having good luck with Amazon ads. A lot of tweaking was necessary, but eventually they figured out a formula that worked. So I gave it a try. Within weeks, I was earning twice as much as I spent on ads, and my sales tripled. My new book Sell Your Book with Amazon Ads is all about how the ad system works, how to build an ad, how to read Amazon’s ad reports, how to optimize your ad, and more. SEE BOOK

Writing Tip: Avoid Small Talk in Your Story’s Dialogue
There’s little room in a novel or a short story for small talk. Small talk doesn’t move the story forward, as it rarely ever shows a character attempting to achieve a goal. Because of that, small talk makes for mind-numbingly dull writing. READ MORE

Self-Publishing Tip: Wait to Format Text Until Editing is Done
One rookie mistake made by many self-publishing authors is that they start formatting their manuscript before it is completed. READ MORE

This Week’s Podcast: Consider Using Parallel Plot Structure in Novel
Rather than subordinating one plot to other – that is, rather than make one a subplot – why not treat them with equal importance? When two dramatic plots occur at the same time in a story, usually involving different characters but the same theme, you are employing a parallel plot structure. LISTEN TO PODCAST

Book Marketing Tip: Marketing Tip: Offer a Discount Price
When self-publishing, you typically can change the price of your books at will, and with social media such as X, Facebook, LinkedIn, your blog, and more, you can quickly spread the word about your sale to thousands of people. READ MORE

Client Spotlight: “Lost Boy” by Michael Combs
A couple of years ago, I had the pleasure of editing this romantic comedy/coming of age novel. Michael Combs’ Lost Boy examines the question “What if the love you lost was all the love you will ever know?” This realization drives Mike, a massage therapist who masks his sorrow with humor, women and alcohol. While searching for love, he and his best friend Keith traverse many hilarious relationship faux pas. Then he meets Gabi and must decide if he can open his heart or stay lost in the past. When given a second chance, will he be able to find himself and love again or will he remain lost forever? CHECK IT OUT

$25 Off Your Next Edit!
For being a newsletter subscriber, please take $25 off your next edit with Inventing Reality Editing Service. When scheduling your edit, be sure to mention you’re a subscriber and give the email where you received this newsletter. Minimum order of $200. Offer expires Sept. 15, 2026. SCHEDULE EDIT

My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of both aspiring and published writers and offers a variety of self-publishing services. During the past 15 years, I’ve helped more than 425 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of a novel, the Storytelling 101 Quick Read series, four children’s books, more than 25 bestselling hiking guidebooks, and even a book of poetry. Several of my short stories in the literary and science fiction genres also have been published.

How to Stop Receiving Messages from Scammers

We probably cannot entirely stop book marketing scams from appearing in our email inboxes or on our social media posts or DMs. International criminal organizations know scamming is lucrative, and the advent of AI means they need to put in little effort to hit millions of us every hour.

But we can reduce the amount of scams coming to each of us. Certainly receiving two or three a week is better than receiving two or three a day.

Individual action
Here are some steps you can take to reduce the number of scam emails and DMs.

Hide Your Real Email Address
Eliminate all online appearances of your email address, especially on your website and on LinkedIn. When signing up for non-essential websites, use aliases, masked emails (such as Apple’s Hide My Email feature), or dedicated junk email accounts to protect your primary address from data harvesting bots.

Aggressively Train Your Spam Filters
To stop AI-generated scam emails from reaching your email inbox, aggressively train your spam filters. Never reply to or open links in scam emails. Instead, mark the email as spam or junk. This trains your email provider’s AI to recognize the sending pattern and block similar threats in the future.

Block the Sender or Domain
If emails repeatedly bypass your filters, manually block the specific email address or the entire domain (the text after the @ symbol) in your email settings.

Leverage Third-Party Filters
If your email provider’s built-in filter isn’t catching these scams, add supplementary AI-powered spam and threat filters (like Bitdefender or SpamAssassin) to catch highly sophisticated phishing attempts.

Never Use the “Unsubscribe” Link
Clicking “unsubscribe” on a legitimate newsletter is fine, but doing so on a scam email simply verifies to the sender that your email address is active and monitored, which can lead to even more spam.

Make no noise
By not responding, over time scammers will be convinced your email is a waste of time. You’ll still receive emails but not as many as if you would if responding to them.

Report them
Always report the scam email to your email provider; if using Gmail, also report it to abuse@google.com. Post the scammer’s email address to your social media accounts with the hashtag #bookmarketingscam.

Activism
But there’s more that can be done. Individual authors shouldn’t have to shoulder the burden of stopping spam by themselves.

We should demand that tech and communication companies take meaningful and proactive steps to stop spam. If they provide a service, they have a responsibility to make it safe, and frankly, they’re not being very dutiful in fulfilling it. Sure, tech and communication companies are never going to stop every piece of spam from getting through, but they can do far, far better.

If in the United States, we also should demand that elected federal officials do something about the problem, such as allocating more money to fight cybercrimes and to cybersecurity. Since most of the spammers are international, the federal government primarily will have to deal with this issue as the FBI coordinates with Europol and Interpol. But state governments also can take steps; indeed, when populous states such as California, New York and Illinois address major issues, other states and even the federal government usually follow suit. In addition to law enforcement actions, we should demand that federal lawmakers establish laws that force big tech and communication companies to stop spam. If those corporations won’t do it on their own, then they need to be regulated. They make plenty of profit and get plenty of tax cuts and benefits that they can hire people and install filters to combat this problem.
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My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past 15 years, I’ve helped more than 400 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of the Storytelling 101 writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.

Check out my book about marketing scams aimed at writers: