• Utilize mainstream media to promote book
In a day when everyone touts social media, never underestimate the value of using mainstream media to get word out about your book. Indeed, there are plenty of benefits of getting an article in a newspaper or magazine and an interview on the radio or television.
• Media kit useful for promoting your book
To effectively market your book, you’ll need a media kit. This is a collection of materials that you send to newspapers, radio and television stations, magazines, bloggers and just about anyone else who might in some way mention your book. Sometimes it’s referred to as a press kit.
• Yes, you can create your own media kit!
All too often, people hoping to make an easy buck try to convince self-published authors that they need expensive marketing services to get the attention of traditional media – newspapers, magazines, television and radio. The truth is that with a little know-how of what to write to whom and with a few hours of your time, you can be far more successful in obtaining the media’s attention than almost every online marketing company.
• Create media kit to promote your book
To effectively market your book, you’ll need a media kit. This is a collection of materials that you send to newspapers, radio and television stations, magazines, bloggers and just about anyone else who might in some way mention your book. Sometimes it’s referred to as a press kit.
• How to write a press release for your book
If you’re trying to promote your book, you’ll almost certainly want to write a press release. A press release is an article you send to mainstream media (such as newspapers, magazines, and radio and television stations), bloggers and website editors to bring attention to some newsworthy event.
• How to make your press release newsworthy
Some mainstream media will ignore your release because they deem it as less news than an advertisement for your product. Indeed, an announcement that your book will be released or that it has been released usually won’t cut it.
• What are ‘book specs’ on a press release?
While reading a guide to marketing one’s book, the author talked about including “book specs” in your press releases. She didn’t explain what “book specs” are, though! Can you tell me?
• What to do if your press release is ignored
But don’t fret or get angry when some media ignores your press release. In fact, you should expect that your press release will be passed over.
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My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past 15 years, I’ve helped more than 400 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of the Storytelling 101 writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.
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