• Boost book sales with public presentations
Many book authors are happy to simply do what they enjoy most, which is write. You also have to promote your published books, though, and a time-honored way of doing so is by making presentations, such as signings and readings, at bookstores or other businesses that might carry your titles.
• Offer more than just a book reading or lecture
When giving a presentation about your book or a topic related to that title, you may want to consider going beyond a simple reading, lecture or Q&A. In an era when anyone can watch a video about virtually any topic at any location simply by whipping out a cell phone, many people expect more than just a lecture.
• Weigh cons of a book presentation against pros
While readings, signings and other public presentations are a great way to promote your book, they aren’t always the best way to increase sales. Before deciding to give a presentation, always balance the cons against the potential benefits.
• Steps in organizing a book presentation
When organizing a book signing, reading, or other presentation related to your title, you might want to break down your effort into several smaller steps. Doing so will allow you to better tackle what is a much larger endeavor that most imagine.
• Potential locations for book presentations
Once you’ve decided that a public presentation is a good way to promote your book, you’ll need to find some spots to hold your event. Identifying those locales can help you determine what kind of presentation (book signing, topical presentation, etc.) you’ll make and place you on the path for contacting the right people to set up such an event.
• Promote your book at writing conferences
Another way to promote your book is through a public appearance at a writing conference. Writing organizations, colleges and other groups offer a wide variety of such programs. Typically, they help writers develop their skills, learn the industry, and make connections.
• How to offer workshops based on your books
One way authors can utilize their books to make money beyond selling copies is by offering workshops. As an author – especially if of a nonfiction book – you’re an expert on the topic you wrote about and so can teach others about it. People will pay for expert advice, so workshops about your subject matter can generate revenue all on their own while drawing attention to and boosting sales of your titles.
• How to promote your book presentation
Just because you’ve published a book, don’t expect to get invitations to do book readings. You’ll have to arrange them yourself. The good news is you’ll find a lot of venues will be willing to have your speak.
• Create visuals for your workshop presentation
In an era when YouTube and television dominate, including visuals in your workshop presentations is vital. Text on a large screen, photographs, and charts all can help the audience better follow your points and keep their attention.
• Setting up your book presentation
A time-honored way of promoting your book is by making public presentations, such as signings and readings at bookstores or other businesses that might carry your titles. Here are some great tips for setting up your presentation.
• How to avoid stage fright when giving presentations
For many writers, public speaking – even if it’s just reading from one’s book – is a daunting experience. Nervousness about speaking can turn into stage fright. While some fear is natural, if unchecked it will negatively affect your presentation. Fortunately, there are a number of steps you can take to dampen your apprehension.
• What to do after your book presentation
Your book presentation is over, and you’re probably feeling a great sense of relief. You put a lot of work into it, readers and audience members likely responded favorably to it, and you’ve got a few extra bucks in your pocket from book sales. You probably are even inspired to go out and write a hundred pages of your next book!
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My name is Rob Bignell. I’m an affordable, professional book editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past decade, I’ve helped more than 400 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of 80 books including the 7 Minutes a Day… writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.
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