Looking for some great ways to market your self-published book? From article directories to web widgets, here are 45 of them! Click the linked title for the full article:
• Why you need to market your book
It’s the rare book that somehow goes virulent and captures the public’s attention and admiration all on its own. Indeed, more than 900 books are published daily in just the United States alone, so no matter how good yours is, the odds of it even being noticed are nil at best. The reality is that indie authors and those who self-publish need to market their own books.
• Article directories
• Ask people about themselves
• Author’s platform
One of the most heard phrases mentioned when marketing a self-published book is author platform. Despite how commonly it’s heard, there’s a lot of confusion about what exactly is an author platform.
• Backlinks to your website
• Back of room sales
• Blog conversations
• Blog tour
A blog tour involves you appearing on a different blog on several consecutive days. Each blog gets its own unique “presentation” from you – one might run a guest blog written by you, another might be a Q&A interview of you, another might be a news story focusing on some aspect of your book.
• Book club guide
• Bookmarks
• Business cards
• Carry your books around
• Discuss your book’s topic online
• Distribution channels
• Donate copies of your book
• Email marketing campaign
The key to selling books is to “make contact with” or reach potential readers of your titles. After all, if a reader doesn’t know about your book, she can’t purchase it. Among the best ways to reach readers is through email marketing.
• Email signature
• Excerpt from next book
• Exploit Your “Local” Status
• First book in series permanently free
• Free unpublished story
• Give away first in series
• Give away valuable content
• Help A Reporter Out
• Little Free Library
• Library
• Mainstream media
• Media kit
• Offer valuable content
• Online book tour
• Online storefronts
• Place free books around town
• Posting at high-traffic blogs
• Post PowerPoint presentations
• Presentations to pitch book
Public presentations are a great way for authors to sell their books. Usually such presentations allow you to get publicity for the event, meaning that those attending usually have a strong interest in your book’s topic. Such a captive audience can be introduced to other books you’ve written, increasing sales of your older titles.
• Promo codes/coupons
• Pulse-pricing
• Radio interviews
• Reader’s guide
• Television interview
• Spin it for a holiday
• Swap sample chapter with another author
• Wear your book title
• Website book promotions
• Web widgets
• Write then publish your next book
• Don’t get hung up on watching book sales stats
• BONUS: Ways to advertise your book (mostly for free!)
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My name is Rob Bignell. I’m an affordable, professional book editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past decade, I’ve helped more than 400 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of 80 books including the Storytelling 101 writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.
Check out some of my book marketing guidebooks:
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