45+ Fantastic Marketing Ideas for Authors

• Why you need to market your book
• Article directories
• Ask people about themselves
• Author’s platform 
• Backlinks to your website
• Back of room sales
• Blog conversations
• Blog tour
• Book club guide
• Bookmarks
• Business cards 
• Carry your books around
• Discuss your book’s topic online
• Distribution channels
• Donate copies of your book 
• Email marketing campaign
• Email signature
• Excerpt from next book
• Exploit Your “Local” Status
• First book in series permanently free
• Free unpublished story
• Give away first in series
• Give away valuable content
• Help A Reporter Out  
• Little Free Library
• Library
• Mainstream media  
• Media kit 
• Offer valuable content
• Online book tour
• Online storefronts
• Place free books around town
• Posting at high-traffic blogs
• Post PowerPoint presentations
• Presentations to pitch book
• Promo codes/coupons
• Pulse-pricing 
• Radio interviews
• Reader’s guide
• Television interview
• Spin it for a holiday
• Swap sample chapter with another author 
• Wear your book title 
• Website book promotions
• Web widgets 
• Write then publish your next book 
• Don’t get hung up on watching book sales stats
• BONUS: Ways to advertise your book (mostly for free!)

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My name is Rob Bignell. I’m an affordable, professional editor who runs Inventing Reality Editing Service, which meets the manuscript needs of writers both new and published. I also offer a variety of self-publishing services. During the past decade, I’ve helped more than 300 novelists and nonfiction authors obtain their publishing dreams at reasonable prices. I’m also the author of the 7 Minutes a Day… writing guidebooks, four nonfiction hiking guidebook series, and the literary novel Windmill. Several of my short stories in the literary and science fiction genres also have been published.